52 types of marketing strategies pdf
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e-Marketing includes, among other things, information management, public relations, customer service and sales. Amitabh Bachchan campaigning for polio eradication, zeenat aman encouraging the patients to get treatment, boxer Virender Singh telling people to donate blood, etc. e. As a result, green marketing has emerged, which aims at marketing sustainable and socially-responsible products and services. As a satisfied employee can deliver total satisfaction to a customer, it becomes important for banks to satisfy the needs and wants of its employees on priority basis. �dK����30�����q ����� JH? After all, it is the actions taken by the marketing department that ultimately create sales and profits for the business. The views of the public should be taken into account while developing the policies and delivering the service. While traditional media costs limit this kind of reach to huge multinationals, e-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. It may be argued that in Indian context, a customer may have a better and wider option to change banks but employees do not have such opportunity. (iv) It is easier to fix accountability as compared to other methods. Privacy Policy3. Reduction of harmful waste may lead to substantial cost savings. The other departments in the organization like HR, finance, production, logistics, etc. Marketers connect with potential customers in an interactive manner through mobile devices such as mobile phones, iPhones, smartphones, etc. For example, energy efficient tube lights and bulbs that help to save electricity. Share Your Word File RM is basically an offshoot of marketing function which emphasizes on customer retention and satisfaction. It is necessary to create an organizational climate where superior and extra-ordinary contributions made by employees at various levels are noticed and acknowledged. The buyers may be given an option of paying through credit card, online banking or cash on delivery. Telemarketing also includes recorded sales pitches that are played over the phone via automatic dialing. The proceeding of this workshop resulted in one of the first books on green marketing entitled “Ecological Marketing”. c. People are concerned about the environment and are changing their behaviour pattern so as to be less hostile towards it. Many companies have cashed in on the widespread usage of internet and the convenience it provides to customer by providing them the ease of online shopping. An effective communication policy is very vital for making the people adopt changes. are some examples of online shops in India. Some mobile phone networks offer LBS to send custom information to mobile phone subscribers based on their current location. Holistic marketing recognizes that when it comes to marketing, “everything matters”, and it is necessary to have a broad integrated perspective towards all aspects of marketing. Marketers use SEO to increase traffic to their site. Sense of confidence and trust in the supplier/service provider, ii. 3. comparisons of different types of campaigns. 4. iii. Social marketing definition- the development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality. It helps in accessing the new markets and enjoying competitive advantage. Marketing revolves round the needs of consumers. b. But one thing for sure is that it remains the discretion of the employee to give his best or not. Further, banks provide services and services by their nature are inseparable from the provider. (b) Emailing a chosen target audience with the intent of acquiring new customers. %PDF-1.6 %���� They should adhere to values like integrity, honesty and impartiality. Thus interactive marketing describes employee’s skill in handling customer contact and involves the following: It is the group of able and willing employees, which make the starting point of interactive marketing. d. Most of the consumers, both individual and industrial, are becoming more concerned about environment-friendly products.
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