elements of media language

elements of media language

Oppositional: A critical position that is in opposition to the values and ideology intended by the creators of a media text, usually the dominant The media's function in this process is to encourage maintenance of the status quo. Do note that many of these terms have much wider meanings than are suggested here. This includes an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques. Media languages can also include the repeated use of particular words, phrases and images, also known as verbal or visual language. Analog: Media software which has a physical quality and presence. Derek Boles is a longtime media literacy teacher in Canada and is a former editor of Mediacy, the newsletter of the Association for Media Literacy / Canada. 6th edition. Representation: The process by which a constructed media text stands for, symbolizes, describes or represents people, places, events or ideas that are real and have an existence outside the text. An important first step in becoming media and information literate is to understand how information, ideas and meaning are communicated through and by various media and other information providers, such as libraries, archives, museums and the Internet. Cognitive Elements; 1. US: Glencoe McGraw Hill. We deep-dive into the seven elements below, covering what they are, why you should care, and how to use them to create more professional looking designs -- even if you're operating on a zero-dollar budget. Jolts: Moments in a media text that are generated by a broad comedy, a violent act, movement within a frame, a loud noise, rapid editing, a Hardware: The physical equipment used to produce, distribute and exhibit media texts. Language is the source of misunderstandings. Where “language” refers to spoken or written communication, visual language goes a step further to connect with a certain community. Word-of-mouth: Informal way in which media products become known by audiences. Reprinted with permission. Ontario, Canada: Peter Hitchcock Productions. In a media text, narrative is the coherent sequencing of events across time and space. Elements of Language (Holt, Rinehart and Winston) is the first English language arts textbook to fully incorporate media literacy throughout the series for students in grades 6 -12. you can learn effects of ethnocentrism. Each focus lesson defines a literary element or group of literary elements, provides Canada: Anansi. Critical Autonomy: The process by which a member of the audience is able to read a media text in a way other than the preferred reading. Sir Isaac Newton is widely credited with creating the very first color wheel back in 1706. The media's function in this process is to encourage maintenance of the status quo. In the production process, "based on" allows the creators of the text wide creative latitude and a docudrama is, at best, a skillful representation of a real person or event. Symbolic codes include the language, dress or actions of characters, or iconic symbols that are easily understood. Understanding the Film: An Introduction to Film Appreciation. Homophobia: The fear of homosexuality as expressed by demeaning images in media texts. A Sample of Classroom Learning Activities From the Second Course (8th grade): The Media Education Lab at the University of Rhode Island advances media literacy education through research and community service. Even experienced media teachers are often bewildered by the seemingly interchangeable terminology used by writers and speakers in the field. Convergence Culture: Where Old Media and New Media Collide. For example, a red rose may be used symbolically to convey romance, or a clenched fist may be used to communicate anger. Psychographics: A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers such as attitudes, values, emotional responses and ideological beliefs. Branding: The process by which a commodity in the marketplace is known primarily for the image it projects rather than any actual quality. US: New York University. HTML (Hypertext Markup Language): is a computer programming language that allows people to create links on the world wide web from one source of information to another in any order. Production Values: Describes the quality of a media production proportional to the money and technology expended on the text. Language makes effective social interaction possible and influences how people conceive of concepts and objects. Videography: A Guide to Making Videos. Construct or Construction: The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text. Media Education Lab • Explore how the media text uses the following elements of media language to create meanings: IMAGES, LANGUAGE, LAYOUT AND DESIGN. The Language of New Media … We emphasize interdisciplinary scholarship and practice that stands at the intersections of communication, media studies and education. Audience: The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text. Each medium has its own ‘language’ or ‘grammar’ that works to convey meaning in a unique way. In advertising, the word "virtually" means "almost.". There are 7 elements of communication process. Film Education, 91 Berwick Street, London UK W1F 0BP . Prime Time: That part of a radio or television schedule expected to attract the largest audience. This article first appeared in Mediacy, newsletter of the Association for Media Literacy / Canada. Assigning and reviewing the focus lessons will provide students with the knowledge they need to do well on the End-of-Course Test. Copyright © 2020, Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. Elements from color to style to type of photos or illustrations establish what a brand or company is. movies, videos, television and other visual media. Flak: An organized attempt to influence media content, which can take the form of letters, phone calls, petitions, lawsuits and legislation. All rights reserved. Language. album, etc. US: McGraw Hill. 108 Davis Hall Studio System: The factory-like production system in Hollywood by which movies were made from about 1925 to 1955. construction and connotation of a text. There are five basic programming elements, or operations: input, output, arithmetic, conditional, and looping. Critical: A reflective position on the meaning, biases or value messages of a text. Deconstruction: The process by which the audience identifies the elements that make up the construction of meaning within a text. Also used to describe the ability of media literacy students to deconstruct texts outside the classroom. Media: The plural form of medium; the term has come to mean all the industrial forms of mass communication combined. (2006). Also, the ability of media consumers to respond to the dominant media. (2003). Virtual: Something which is a representation rather than the real thing. Dominant: When a text is read by the audience in a way that is intended by the creators of the text. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph. — Antoine de Saint-Exupéry (1900 – 44) BACKGROUND AND RATIONALE ‘The medium is the message‘, now a famous quote, was written by Marshall McLuhan in 1964.While the medium may affect how messages are received, the users’/audiences’ own background/experience may also affect the interpretation of messages. Subscribe to Monthly Newsletter with Activities, Learn the Core Concepts of Media Literacy, Voices of Media Literacy: 20+ Pioneers Speak.

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