importance of integrated marketing communication

importance of integrated marketing communication

Advertising and promotion: An integrated marketing communications perspective (6th ed.). A consistent message across multiple platforms increases the likelihood your target audience will take action in ways that you intend. Alternatively, you can choose to work with a single marketing agency that specializes in providing an integrated marketing approach, rather than using a whole host of different agencies. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. In the current scenario of cut throat competition, marketers need to promote their brands by effectively integrating relevant marketing tools for better results and increased productivity. But they didn’t stop there, Always went on to create the #LikeAGirl campaign video that was considered a documentary and won eight different awards from the British charity, Design and Art Direction. Technology has increased the avenues available for advertising and other marketing campaigns. It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also survive in the long run. As mentioned earlier, IMC is also another way of maintaining a good working relationship within your organization. An integrated approach would use a variety of communication tools to convey the same branded message, including traditional advertising, online marketing, public relations activities, sales campaigns, and email marketing. Companies have changed from the inside out and masters programs are changing just as quickly to match this rapid shift. Integrated marketing communication ensures two way dialogue with customers - a must in all business. In simple terms, this is what we refer to as integrated marketing communications. Not all marketing plans are the same because different plans have different objectives. Retrieved from https://learn.g2.com/integrated-marketing-communications, Singh, Pooja (2019). This way, you’ll avoid confusion and improve your target audience’s confidence. A Beginner's Guide to Integrated Marketing Communications. You can also decide to perfect a piece of content and use it on different media. When developing an integrated marketing communications plan, it is important to thoroughly analyze and determine the target audience, which often is made up of current or prospective customers. These are the most common types of integrated marketing communications plans, each one dependent on what the firm creating the plan is hoping to accomplish: While integrated marketing is not new, it still is important in today's world. Retrieved from https://www.forbes.com/sites/brentgleeson/2013/10/02/the-silo-mentality-how-to-break-down-the-barriers/#1ca3ccb8c7e9, Pinegard, Grace (2018). Don’t fool yourself into believing all customers will see all of your advertising. The video currently has more than 65 million views on YouTube (Pinegar, 2018). ", About Integrated Marketing Communications. Customer Preference: An integrated campaign helps you provide customers with information in the … Improved Brand Image 14778 | Twitter, Orkut), blogs and so on. Successful approaches lead to the development and maintenance of good company-customer relationships. Each approach may be slightly different for the specific medium, but they'll all direct the audience to the same message. A well-oiled strategy will save your business money in a number of areas. I just may be the world's biggest integrated marketing communications proponent. Online advertising includes social media campaigns, in addition to internet ads. Brand promotion increases awareness of products and services and eventually increases their sales, yielding high profits and revenue for the organization. Integrated marketing communication ensures that the customer gets the right message at the right place and right time. Some marketing campaigns might include the bulk of the information on internal platforms, like a company website or social media accounts. Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. This way, your communication becomes clear enough to your target audience, obviously leading to improved sales. Some schools have introduced a Masters of Arts in Integrated Marketing Communications program, which teaches graduates how to combine their creative and analytical mind to conduct research, create strategies, and translate their findings into tangible returns for the agency or company they work for. There are coun… Why is integrated marketing communications so important? Why Open Plan Offices Are Bad News For Employees. The demographics that read daily newspapers might be vastly different from the ones that are active on social media, which might be different from the ones watching TV or listening to the radio, and so on. Beneath that can be a simple web address or a #hashtag that people will remember. In fact, experts claim that potential clients need to hear your message at least seven times before even considering your product. The different channels reinforce the message and can strengthen the outcome by increasing the chances that consumers will take action. Recent studies have shown that in the past two decades, the time employees spend on “collaborative activities” has increased by almost 50 percent (Singh, 2019) and work tools like Slack that make it easier than ever to communicate between teams have become billion-dollar success stories. Forbes. St. Bonaventure University | Check out St. Bonaventure online's top marketing blog posts below. Consumers can then purchase the products as quickly as possible, thereby avoiding competition from other brands who sell the same products. All Rights Reserved © 2020 | Sitemap | Privacy Policy | California Privacy Notice Online program management, Online Masters Programs from St. Bonaventure University, integrated marketing communications jobs to grow. Integrated Marketing communication helps in integrating all essential components of marketing to communicate similar message to potential and existing end-users. According to Belch (2013), integrated marketing is seen as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force.”. In turn, they will undoubtedly achieve great results, which can also act as an excellent morale booster for your employees. Integrated marketing communication is essential not only for business to business marketing but also for direct interaction with customers. Integrated marketing communications (IMC) is an important concept that many businesses, especially smaller businesses, don’t know much about. Retrieved from https://www.entrepreneur.com/article/325959, St. Bonaventure University (2016). A master’s in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging. Each of these marketing teams will have their stomping ground, and never shall they meet while carrying out their duties. We are a ISO 9001:2015 Certified Education Provider. Businesses are highly competitive and use a combination of efforts to rake in revenue, including their research team, strategists, public relations team, digital and social media marketing team, design team and more. If so, be sure to subscribe for occasional email updates from our team! For years I have preached the need and importance for delivering an integrated … Your employees will get the message clearly, as well as the goals, and work towards achieving them. Improved Results 3261 West State Road, Get a quote today! In this blog post, we will explain the importance of and benefits of implementing integrated marketing communication.

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