microsoft surface swot analysis
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Opportunities of MICROSOFT SURFACE ACCELERATING DIGITAL TRANSFORMATION comes into the third column of SWOT matrix. This in turn creates opportunity for people in those areas and stimulates the world economy. <>stream Apart from the competition from Apple and Google, the cloud players like Amazon, IBM and Oracle are also competing with Microsoft. Specify the page count, deadline, academic level and other variable to quickly find out the cost of your essay. It touches the consumer on multiple levels from its software products and operating systems used on virtually every computer in the world to its consumer web site where such products can be purchase on Black Friday (MSN Shopping Sees Record Traffic 2006). Microsoft software can help its users achieve very high degree of efficiency and productivity which has led to a high level of trust among Microsoft users whether individuals or businesses. Shahir, H. Y., Daneshpajouh, S., & Ramsin, R. (2008, August). The locational advantage can improve the competitive positioning of the firm in various ways, such as- lower cost, improved accessibility or enhanced brand image. In other words, critics believe a company like Microsoft should not be able to do this or gain any advantage by doing this. PhDessay is an educational resource where over 1,000,000 free essays are collected. Recent research on team and organizational diversity: SWOT analysis and implications. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. SWOT analysis does not consider the dynamic nature of a quickly changing environment. PESTEL Analysis, [Online]. The detailed SWOT analysis can help the MICROSOFT SURFACE ACCELERATING DIGITAL TRANSFORMATION to exploit the opportunities by leveraging internal strengths quicker than competitors. An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate. [Retrieved November 27, 2006]. <><>273 0 R]/P 75 0 R/Pg 16 0 R/S/Link>> With this weakness, the organisation may not be able to identify the potential improvement seeking areas in product/service mix. Opportunity, while exciting and providing motivation to strive toward an amazing future can also be risky and scary. SWOT can be seen as being too objective and much of its outcomes depend upon the manager’s point of view. This criticism has only made the company weak to others in the market to gain a share or introduce a new product. Weaknesses of MICROSOFT SURFACE ACCELERATING DIGITAL TRANSFORMATION is the second element of the SWOT matrix. Many times the speed of innovation in the computing and IT industry is so high that a brand may be forced to kill an idea even before its launch. Microsoft has failed to capture the growth in the smart mobile devices sector. <>106 0 R]/P 31 0 R/Pg 10 0 R/S/Link>> strategy/swot/. P���.lN���h����1b��������A� yXr��1d3��u����o�-j`�>MF� d�'r#��ߑ��`u��sK����%ѽ;�Ͽ�_�kI�Rz��`��JP�t~�ۖ�, The Case of Microsoft's Surface Tablet: Going Behind the Strategy with SWOT. <>94 0 R]/P 23 0 R/Pg 10 0 R/S/Link>> 20 0 obj Not just data and AI but the gaming industry is also full of opportunities and investing in innovation in these areas can help brands like Microsoft achieve growth as well as competitive advantage. The internal environmental analysis can help an organisation to identify its core strengths and weaknesses. <><>278 0 R]/P 76 0 R/Pg 16 0 R/S/Link>> endobj Legal proceedings: Microsoft is defendant in various unresolved cases against it.It is entangled in various legal proceedings relating to product design, manufacture and performance liability and other litigations relating to contracts, employment issues or intellectual property rights. On one hand, being a large and growing very quickly can cause conflict within the ranks but by putting core values first like leadership and communication, can also create cohesion and the company's mission well defined. After getting the bulk of information and a long list of identified internal and external factors, it is important to fill the gaps, avoid repetition and provide an additional explanation where required. MICROSOFT SURFACE ACCELERATING DIGITAL TRANSFORMATION can adapt and control its strengths and weaknesses (internal factors), but it cannot control the external factors (opportunities and threats): MICROSOFT SURFACE ACCELERATING DIGITAL TRANSFORMATION can use the SWOT matrix to exploit the opportunities and minimise the threats by leveraging its strengths and overcoming its weaknesses. One important factor that affects the level of market penetration of any brand is its pricing strategy. 366 0 obj The development of new technologies to assist the product/service production and delivery process can be exploited to embed the innovation in business operations. Recognising and understanding these limitations can further improve the strategic decision-making process. Ghazinoory, S., Abdi, M., & Azadegan-Mehr, M. (2011). Step two includes arranging the brainstorming session with the identified people and asking them to identify the strengths, weaknesses, opportunities and threats. SWOT analysis of MICROSOFT SURFACE ACCELERATING DIGITAL TRANSFORMATION can lead the company towards making effective and wise business strategies. 92 0 obj The over the years, the market share of MacOS has improved gradually and can eventually pose some threat to the company. He graduated with a Hons. 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What people see wrong with Microsoft that it has leveraged itself well and made it a company where the best of the best want to work on the best products.
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